Marketing Strategy

  • helping you understand your communications
  • have clarity on who you are, what you do and who you do it for
  • could look at customers, channels, messages, markets
  • It's the big picture strategic thinking
  • Using media, marketing helps to achieve your commercial goals
  • It's the big picture planning and thinking that makes it easy to take action
  • Rather than just doing standalone promo, it's taking a step back and getting clarity - with a plan
  • Understanding the direction you want to take the business
  • Perhaps you need to pivot, change direction with the business - marketing strategy helps you to understand how this could be delivered
  • Lot's that makes up marketing strategy - but gives focus to activities
  • Helps you achieve your business goals
  • Allows you to invest in the right places


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