Free resources

The Complete Toolkit

Whilst marketing can seem like a minefield, our toolkit has a series of tips and templates that help get your ideas mapped out and a marketing plan pulled together. Each of the templates will guide you through considerations, ideas and frameworks to help organise your thoughts.

That Media Group Toolkit

Who are you and what do you do?

Before you can communicate with clients, create a brand or start selling, you need a get hold of who you are.
Who are you? It may sound like a simple question, but can be a challenging one to answer.

Who's the ideal client?

Rarely is ‘everyone’ your customer. If you are putting time, energy and money into building relationships with clients, how would you find them?

What problem are you solving?

Most businesses solve a problem (or two) for the clients they serve. It can be helpful to clearly understand things from the client perspective to help you communicate this clearly.

Think about the customer journey

It’s probably longer than you think. You’ll want to consider the first point of awareness to the point they recommend you to others.

Who are you up against?

It's rare that you’re the sole contender in a marketplace. Think about your competition and how you compare.
List your competitors and rank them from 1 to 10 on their strengths.

Features & Benefits

Ensure you’re looking at your offering from the clients perspective.

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