Who's the ideal client?

Rarely is ‘everyone’ your customer. If you are putting time, energy and money into building relationships with clients, how would you find them?

It is quite likely that you’ll have more than one type of client. It may be helpful to complete this page for each type.

Try to build a full picture of who they are - either personally or as a business. Think about the things that make them unique - location, age, a shared problem or industry.