Let’s go to Mexico for the day! Not as far fetched as it may sound, given we were working in San Diego, around 15 miles from the border.
With a quick pass down the highway and through border control, it was fascinating to see such a sudden change in landscape and culture. The coastal road offered a real insight into trade and industry, taking us through the retail and business districts, ahead of our stop for some lunch.
We stopped at Puerto Nuevo, a small coastal community, home to around 1,500 residents. It was soon clear how the village had played to it’s strengths, which has made it the regional landmark for seafood - in particular lobster.
What was lacked in infrastructure or amenities was made up for in hospitality and quality, giving us a fantastic dining experience, sea view and great company.
While I paused for thought, drink in hand with the sea view, I considered what I was taking away from this experience. To focus on what you’re good at, maximising your key differentiator and giving customers a great experience.
So many times it can seem easy to focus on what’s not in place within your business, rather than focus on what you have. Play to your strengths and maximise the opportunities you have. Remember, people remember how you make them feel, give them a great retail or service experience and they’ll be sure to tell others and return.